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dc.contributor.authorLee, Sean
dc.contributor.authorPhau, Ian
dc.contributor.authorQuintal, Vanessa
dc.identifier.citationLee, S. and Phau, I. and Quintal, V. 2017. Exploring the effects of a ‘new’ listing of a UNESCO World Heritage Site: the case of Singapore Botanic Gardens. Journal of Heritage Tourism: pp. 1-17.

© 2017 Informa UK Limited, trading as Taylor & Francis Group This study examines how the United Nations Education, Scientific and Cultural Organization World Heritage Site (WHS) listing impacts on push-pull factors, satisfaction and revisit intention. Data were collected on visitors to the Singapore Botanic Gardens before and after the WHS listing was awarded. The pre-listing and post-listing samples were compared and results revealed significant differences between the samples. Differences were observed for the importance of various push and pull factors as well as satisfaction and revisit intention. This study provides researchers and practitioners with greater insight into the effects of the WHS listing and recommends potential strategies for future marketing communications.

dc.titleExploring the effects of a ‘new’ listing of a UNESCO World Heritage Site: the case of Singapore Botanic Gardens
dc.typeJournal Article
dcterms.source.titleJournal of Heritage Tourism
curtin.departmentSchool of Marketing
curtin.accessStatusFulltext not available
curtin.contributor.orcidPhau, Ian [0000-0002-0759-6092]

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