Cross-cultural web design guidelines
MetadataShow full item record
© 2017 ACM. Adapting web pages to cultural preferences has been shown to improve communication effectiveness. However, the lack of a set of research-based web design guidelines or best practices renders the creation of culturally tailored versions of a website a time-consuming, costly task which is rarely undertaken by designers. This research aims to develop guidelines for cross-cultural web design to overcome these issues. The authors' prior work has provided empirical data showing significant cultural differences in the usage of design web attributes. These are used to determine a relationship between design attributes, cultural factors, and HCI factors. The result is a synthesis of culturally specific design at-tributes and published theories of culture to create a set of website design guidelines. The development process involved five steps: evaluation of the usage of design elements between cultures, identification of prominent design elements, organisation of cul-tural factors, organisation of HCI factors, and finally development the cross-cultural design guidelines. It is hoped that these evi-dence and research based guidelines will ultimately enhance web-site usability for users from different cultural backgrounds.
Showing items related by title, author, creator and subject.
Thompson, Nik; Rukshan, A.; Murray, D. (2017)Research shows that different user interfaces are needed for successful communication with different cultural groups, yet studies on cross-cultural website usability are limited. This research works towards creating a ...
Higher Degree Research at Australian Universities: Responding to Diversity in Engineering and Information TechnologyShamim, S.; Woodman, K.; Trevelyan, J.; Taji, A.; Narayanaswamy, Ramesh; Silva, P.; Yarlagadda, P. (2012)Background: There is increasing enrolment of international students in the Engineering and Information Technology disciplines and anecdotal evidence of a need for additional understanding and support for these students ...
Heritage, Brody John (2012)My research examines the measurement and properties of values and culture, specifically the integration of Finegan's (2000) four factor values model with Cameron and Quinn's (1999, 2006) Competing Values Framework (CVF). ...