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    Cross-Cultural Web Usability Model

    Access Status
    Fulltext not available
    Authors
    Thompson, Nik
    Rukshan, A.
    Murray, D.
    Date
    2017
    Type
    Conference Paper
    
    Metadata
    Show full item record
    Citation
    Thompson, N. and Rukshan, A. and Murray, D. 2017. Cross-Cultural Web Usability Model, in Bouguettaya, A. et al (ed), Proceedings Part II of the 18th International Conference: WISE: International Conference on Web Information Systems Engineering, Oct 7-11 2017, pp. 75-89. Switzerland: Springer.
    Source Title
    Web Information Systems Engineering – WISE 2017. WISE 2017. Lecture Notes in Computer Science
    Source Conference
    International Conference on Web Information Systems Engineering
    DOI
    10.1007/978-3-319-68786-5_6
    ISBN
    978-3-319-68785-8
    School
    School of Management
    URI
    http://hdl.handle.net/20.500.11937/67776
    Collection
    • Curtin Research Publications
    Abstract

    Research shows that different user interfaces are needed for successful communication with different cultural groups, yet studies on cross-cultural website usability are limited. This research works towards creating a culturally sensitive world wide web by addressing the gap with a novel cross-cultural website usability model. The authors’ prior work evaluated Australian, Chinese, and Saudi Arabian web pages and revealed significant differences in the use of web attributes including: layout, navigation, links, multimedia, visual representation, colour and text. This paper extends those findings by mapping the usage of web attributes with theories of culture to create website design guidelines and a usability measuring instrument. The development of this model includes: evaluation of element use, identification of prominent elements, organisation of cultural factors, organisation of HCI factors, development of design guidelines and development of the usability measuring instrument. This model simplifies the creation of cross-cultural websites, while enabling developers to evaluate page usability for different cultures.

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