Consumers' responses to health claims in the context of other on-pack nutrition information: A systematic review
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Context: The presence of health claims on food packaging can positively bias consumers' evaluations of foods. Objective: This review examined whether cognitive biases endure when other sources of nutrition information [the nutrition facts panel (NFP) and front-of-pack labels] appear on-pack with health claims. Data sources: The following databases were searched: Web of Science, Ovid, Google Scholar, ScienceDirect, Scopus, ProQuest, and Wiley Online Library. Study selection: The search terms ("health claim*" OR "nutri* claim") AND ("food label*" OR "front of pack") were used to identify studies. Data extraction: Twenty-four studies that examined health claims and front-of-pack labels or the NFP were included. Results: The NFP can reduce bias, but only if consumers view it and interpret it correctly, which often does not occur. Front-of-pack labels show greater promise in reducing bias created by health claims. Conclusions: These findings are relevant to policymakers who are considering the effectiveness of mandating an NFP and/or a frontof- pack label alongside health claims.
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Talati, Zenobia; Pettigrew, Simone; Dixon, H.; Neal, B.; Ball, K.; Hughes, C. (2016)Health claims and front-of-pack labels (FoPLs) may lead consumers to hold more positive attitudes and show a greater willingness to buy food products, regardless of their actual healthiness. A potential negative consequence ...
The combined effect of front-of-pack nutrition labels and health claims on consumers’ evaluation of food productsTalati, Zenobia; Pettigrew, Simone; Hughes, C.; Dixon, H.; Kelly, B.; Ball, K.; Miller, C. (2016)The majority of studies examining the effect of nutrition information on food packets (such as the nutrition information panel (NIP), front-of-pack labels (FoPLs) and health claims) have examined each in isolation, even ...
Talati, Zenobia; Norman, Richard; Pettigrew, Simone; Neal, B.; Kelly, B.; Dixon, H.; Ball, K.; Miller, C.; Shilton, Trevor (2017)© 2017 The Author(s). Background: This study examined how front-of-pack labels and product healthfulness affect choice and willingness to pay across a range of foods. It was hypothesized that: (i) product choice and (ii) ...