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dc.contributor.authorDix, Steve
dc.contributor.authorPhau, Ian
dc.contributor.editorDaniela Spanjaard, Sara Denize and Neeru Sharma
dc.date.accessioned2017-01-30T10:48:40Z
dc.date.available2017-01-30T10:48:40Z
dc.date.created2008-12-09T18:01:38Z
dc.date.issued2008
dc.identifier.citationDix, Steve and Phau, Ian. 2008. The role of lawfulness and legality toward purchasing counterfeits of luxury brands, in Spanjaard, D. and Denize, S. and Sharma, N. (ed), Proceedings of Australian and New Zealand Marketing Academy Conference, Dec 1 2008. Olympic Park, Sydney: University of Western Sydney.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/5814
dc.description.abstract

This study examines the influence of personality factors and attitudes toward consumers' willingness to knowingly purchase counterfeit luxury brands. The findings have uncovered contrasting evidence that attitudes do not influence consumers' willingness to purchase counterfeit luxury brands. Integrity has been noted to be a strong influencer of both attitudes and consumer willingness to purchase consistently. Both buyers and non-buyers were tested for their attitudinal differences. Status consumption and materialism did not play a role in influencing attitudes or willingness to purchase. Further managerial implications were provided to better allow luxury brand owners, the government and policy makers to better understand consumers of counterfeit luxury brands.

dc.publisherUniversity of Western Sydney
dc.subjectStatus consumption
dc.subjectCounterfeit
dc.subjectPersonality factors
dc.subjectCounterfeit luxury brand
dc.subjectAttitude
dc.titleThe role of lawfulness and legality toward purchasing counterfeits of luxury brands
dc.typeConference Paper
dcterms.source.titleProceedings of Australian and New Zealand Marketing Academy conference 2008
dcterms.source.seriesProceedings of Australian and New Zealand Marketing Academy conference 2008
dcterms.source.conferenceAustralian and New Zealand Marketing Academy Conference
dcterms.source.conference-start-dateDec 1 2008
dcterms.source.conferencelocationOlympic Park, Sydney
dcterms.source.placeSydney
curtin.accessStatusOpen access
curtin.facultyCurtin Business School
curtin.facultySchool of Marketing


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