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    The multiplicity of organizing visions

    Access Status
    Fulltext not available
    Authors
    Standing, S.
    Standing, C.
    Love, Peter
    Gengatharen, D.
    Date
    2017
    Type
    Journal Article
    
    Metadata
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    Citation
    Standing, S. and Standing, C. and Love, P. and Gengatharen, D. 2017. The multiplicity of organizing visions. Industrial Marketing Management.
    Source Title
    Industrial Marketing Management
    DOI
    10.1016/j.indmarman.2017.08.006
    ISSN
    0019-8501
    School
    Department of Civil Engineering
    URI
    http://hdl.handle.net/20.500.11937/58219
    Collection
    • Curtin Research Publications
    Abstract

    © 2017 Elsevier Inc. Research has shown that information systems adoption decisions are often influenced by organizing visions. Organizing visions provide a legitimation for technology related decision-making and involve a range of influences and perceptions from consultants, industry bodies, policy makers and other firms. This paper is concerned with identifying the mechanisms that underlie the structure of an organizing vision. A range of case studies and a morphogenetic approach, underpinned by critical realist philosophy, are used to demonstrate how organizations respond to organizing visions and how different response communities emerge. We identify and explain the characteristics of the shaper, resistor, coerced, follower and ambivalent communities, their relationship with an organizing vision and the importance of pre-existing conditions.

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