Impact on community organisations that partnered with the Act-Belong-Commit mental health promotion campaign.
|Anwar McHenry, Julia
|Jalleh, Geoffrey and Anwar-McHenry, Julia and Donovan, Robert J. and Laws, Amberlee. 2013. Impact on community organisations that partnered with the Act-Belong-Commit mental health promotion campaign. Health Promotion Journal of Australia 24 (1): pp. 44-48.
Issue addressed: A primary aim of the pilot phase of the Act-Belong-Commit mental health promotion campaign was to form partnerships with community organisations. As a component of the broader campaign strategy, collaborating organisations promoted their activities under the Act-Belong-Commit banner in exchange for resources, promotional opportunities and capacity building in event management and funding. Methods: The impact of the Act-Belong-Commit campaign on the capacity and activities of collaborating organisations during the pilot phase was evaluated using self-completed mail surveys in 2006 and 2008. Results: Collaboration with the campaign had a positive impact on community organisations’ capacity, including staff expertise, media publicity and funding applications. Collaborating organisations had strong positive perceptions of Act-Belong-Commit officers and all expressed a willingness to collaborate in future events and activities. Conclusions: The partnership model used during the pilot phase of the Act-Belong-Commit campaign was successful in creating mutually beneficial exchanges with collaborating organisations. So what?: Community partnerships are necessary for the effective delivery of mental health promotion campaigns at a local level. Successful partnerships involve the provision of real and valuable benefits to collaborating organisations in return for their cooperation in promoting health messages.
|Australian Health Promotion Association
|Impact on community organisations that partnered with the Act-Belong-Commit mental health promotion campaign.
|Health Promotion Journal of Australia
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