Examining ownership of counterfeits: a Chinese perspective

Teah, Min; Phau, Ian

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Access Status

Open access

Authors

Teah, Min

Phau, Ian

Date

2011

Type

Conference Paper

Metadata

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Citation

Teah, M. and Phau, I. 2011. Examining ownership of counterfeits: a Chinese perspective, in Kaynak, E. and Harcar (ed), 20th Annual World Business Congress, Jul 3-7 2011, pp. 371-378. Poznan, Poland: International Management Development Association.

Source Title

Advances in global management development

Source Conference

International Management Development Association Twentieth World Business Congress

ISBN

1888624108

School

School of Marketing

URI

http://hdl.handle.net/20.500.11937/62025

Collection

Curtin Research Publications

Abstract

Based on the theory of planned behaviour, the study explores the relationship between ownership and behavioural intentions towards counterfeits of luxury brands. Based on a sample of 202 Chinese respondents, the findings have revealed differences between ownership of counterfeits and behavioural intentions. As such, the study presents implications for practitioners and policy makers alike.