Examining ownership of counterfeits: a Chinese perspective
| dc.contributor.author | Teah, Min | |
| dc.contributor.author | Phau, Ian | |
| dc.contributor.editor | Erdener Kaynak | |
| dc.contributor.editor | Talha Harcar | |
| dc.date.accessioned | 2018-02-01T05:21:03Z | |
| dc.date.available | 2018-02-01T05:21:03Z | |
| dc.date.created | 2018-02-01T04:59:45Z | |
| dc.date.issued | 2011 | |
| dc.identifier.citation | Teah, M. and Phau, I. 2011. Examining ownership of counterfeits: a Chinese perspective, in Kaynak, E. and Harcar (ed), 20th Annual World Business Congress, Jul 3-7 2011, pp. 371-378. Poznan, Poland: International Management Development Association. | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11937/62025 | |
| dc.description.abstract |
Based on the theory of planned behaviour, the study explores the relationship between ownership and behavioural intentions towards counterfeits of luxury brands. Based on a sample of 202 Chinese respondents, the findings have revealed differences between ownership of counterfeits and behavioural intentions. As such, the study presents implications for practitioners and policy makers alike. | |
| dc.publisher | International Management Development Association | |
| dc.title | Examining ownership of counterfeits: a Chinese perspective | |
| dc.type | Conference Paper | |
| dcterms.source.startPage | 371 | |
| dcterms.source.endPage | 378 | |
| dcterms.source.title | Advances in global management development | |
| dcterms.source.series | Advances in global management development | |
| dcterms.source.isbn | 1888624108 | |
| dcterms.source.conference | International Management Development Association Twentieth World Business Congress | |
| dcterms.source.conference-start-date | Jul 3 2011 | |
| dcterms.source.conferencelocation | Poznan, Poland | |
| dcterms.source.place | Poland | |
| curtin.department | School of Marketing | |
| curtin.accessStatus | Open access |