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dc.contributor.authorTeah, Min
dc.contributor.authorPhau, Ian
dc.contributor.editorErdener Kaynak
dc.contributor.editorTalha Harcar
dc.date.accessioned2018-02-01T05:21:03Z
dc.date.available2018-02-01T05:21:03Z
dc.date.created2018-02-01T04:59:45Z
dc.date.issued2011
dc.identifier.citationTeah, M. and Phau, I. 2011. Examining ownership of counterfeits: a Chinese perspective, in Kaynak, E. and Harcar (ed), 20th Annual World Business Congress, Jul 3-7 2011, pp. 371-378. Poznan, Poland: International Management Development Association.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/62025
dc.description.abstract

Based on the theory of planned behaviour, the study explores the relationship between ownership and behavioural intentions towards counterfeits of luxury brands. Based on a sample of 202 Chinese respondents, the findings have revealed differences between ownership of counterfeits and behavioural intentions. As such, the study presents implications for practitioners and policy makers alike.

dc.publisherInternational Management Development Association
dc.titleExamining ownership of counterfeits: a Chinese perspective
dc.typeConference Paper
dcterms.source.startPage371
dcterms.source.endPage378
dcterms.source.titleAdvances in global management development
dcterms.source.seriesAdvances in global management development
dcterms.source.isbn1888624108
dcterms.source.conferenceInternational Management Development Association Twentieth World Business Congress
dcterms.source.conference-start-dateJul 3 2011
dcterms.source.conferencelocationPoznan, Poland
dcterms.source.placePoland
curtin.departmentSchool of Marketing
curtin.accessStatusOpen access


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