Cultural Differences Affect Interactive Television Advertising

Zorn, Steffen; Bellman, S.; Robinson, J.; Varan, D.

Access Status

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Authors

Zorn, Steffen

Bellman, S.

Robinson, J.

Varan, D.

Date

2013

Type

Journal Article

Metadata

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Citation

Zorn, S. and Bellman, S. and Robinson, J. and Varan, D. 2013. Cultural Differences Affect Interactive Television Advertising. Journal of Marketing Communications: pp. 1-15.

Source Title

Journal of Marketing Communications

Additional URLs

http://www.tandfonline.com/doi/abs/10.1080/13527266.2013.833539

ISSN

1352-7266

School

School of Marketing

URI

http://hdl.handle.net/20.500.11937/62099

Collection

Curtin Research Publications