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dc.contributor.authorZorn, Steffen
dc.contributor.authorBellman, S.
dc.contributor.authorRobinson, J.
dc.contributor.authorVaran, D.
dc.date.accessioned2018-02-01T05:21:40Z
dc.date.available2018-02-01T05:21:40Z
dc.date.created2018-02-01T04:59:45Z
dc.date.issued2013
dc.identifier.citationZorn, S. and Bellman, S. and Robinson, J. and Varan, D. 2013. Cultural Differences Affect Interactive Television Advertising. Journal of Marketing Communications: pp. 1-15.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/62099
dc.publisherRoutledge
dc.relation.urihttp://www.tandfonline.com/doi/abs/10.1080/13527266.2013.833539
dc.titleCultural Differences Affect Interactive Television Advertising
dc.typeJournal Article
dcterms.source.startPage1
dcterms.source.endPage15
dcterms.source.issn1352-7266
dcterms.source.titleJournal of Marketing Communications
curtin.departmentSchool of Marketing
curtin.accessStatusFulltext not available


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