dc.contributor.author | Zorn, Steffen | |
dc.contributor.author | Bellman, S. | |
dc.contributor.author | Robinson, J. | |
dc.contributor.author | Varan, D. | |
dc.date.accessioned | 2018-02-01T05:21:40Z | |
dc.date.available | 2018-02-01T05:21:40Z | |
dc.date.created | 2018-02-01T04:59:45Z | |
dc.date.issued | 2013 | |
dc.identifier.citation | Zorn, S. and Bellman, S. and Robinson, J. and Varan, D. 2013. Cultural Differences Affect Interactive Television Advertising. Journal of Marketing Communications: pp. 1-15. | |
dc.identifier.uri | http://hdl.handle.net/20.500.11937/62099 | |
dc.publisher | Routledge | |
dc.relation.uri | http://www.tandfonline.com/doi/abs/10.1080/13527266.2013.833539 | |
dc.title | Cultural Differences Affect Interactive Television Advertising | |
dc.type | Journal Article | |
dcterms.source.startPage | 1 | |
dcterms.source.endPage | 15 | |
dcterms.source.issn | 1352-7266 | |
dcterms.source.title | Journal of Marketing Communications | |
curtin.department | School of Marketing | |
curtin.accessStatus | Fulltext not available | |