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dc.contributor.authorGountas, J.
dc.contributor.authorDolnicar, S.
dc.contributor.authorGountas, Sandra
dc.date.accessioned2018-02-01T05:23:20Z
dc.date.available2018-02-01T05:23:20Z
dc.date.created2018-02-01T04:59:44Z
dc.date.issued2011
dc.identifier.citationGountas, J. and Dolnicar, S. and Gountas, S. 2011. Personality and motivation matter in touring holidays: A preliminary investigation into heterogeneity among touring travelers. Tourism Analysis. 16 (3): pp. 1-13.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/62367
dc.identifier.doi10.3727/108354211X13110944387248
dc.description.abstract

Touring travelers represent a significant market in Australia and are expected to play an even larger role in the future. Yet, to date, they are viewed and treated like one large homogeneous market. The aim of the present study was to question this assumption and investigate whether distinct segments exist among touring travelers. Results, based on an empirical study of 430 Australian travelers, indicate that at least two distinct segments can be constructed which differ in travel motivations, sociodemographics, and personality characteristics. These findings can be used to segment and harvest the market of tourist travelers through the development of targeted products and marketing messages.

dc.publisherCognizant Communication Corporation
dc.subjectMotivation
dc.subjectTouring
dc.subjectSegmentation
dc.subjectIndependent travel
dc.titlePersonality and motivation matter in touring holidays: A preliminary investigation into heterogeneity among touring travelers
dc.typeJournal Article
dcterms.source.volume16
dcterms.source.number3
dcterms.source.startPage1
dcterms.source.endPage13
dcterms.source.issn10835423
dcterms.source.titleTourism Analysis
curtin.departmentSchool of Marketing
curtin.accessStatusFulltext not available


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