Online university branding: A systemic functional social semiotic approach
Fulltext not available
MetadataShow full item record
Myth no.1: What can semiotics teach us about how brands work in an era of highly technologically advanced perspectives such as neuro-marketing? Debunking myth no.1: First and foremost, questions in academic research are hardly ever ...
O'Halloran, K. and Wignell, P. and Tan, S. 2015. Online university branding: A systemic functional social semiotic approach. In Handbook of Brand Semiotics, 280-327: kassel university press GmbH.
Handbook of Brand Semiotics
School of Education