Online university branding: A systemic functional social semiotic approach
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Authors
O'Halloran, Kay
Wignell, Peter
Tan, Sabine
Date
2015Type
Book Chapter
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O'Halloran, K. and Wignell, P. and Tan, S. 2015. Online university branding: A systemic functional social semiotic approach. In Handbook of Brand Semiotics, 280-327: kassel university press GmbH.
Source Title
Handbook of Brand Semiotics
ISBN
School
School of Education
Collection
Abstract
Myth no.1: What can semiotics teach us about how brands work in an era of highly technologically advanced perspectives such as neuro-marketing? Debunking myth no.1: First and foremost, questions in academic research are hardly ever ...