Online university branding: A systemic functional social semiotic approach
| dc.contributor.author | O'Halloran, Kay | |
| dc.contributor.author | Wignell, Peter | |
| dc.contributor.author | Tan, Sabine | |
| dc.date.accessioned | 2018-02-01T05:23:55Z | |
| dc.date.available | 2018-02-01T05:23:55Z | |
| dc.date.created | 2018-02-01T04:49:18Z | |
| dc.date.issued | 2015 | |
| dc.identifier.citation | O'Halloran, K. and Wignell, P. and Tan, S. 2015. Online university branding: A systemic functional social semiotic approach. In Handbook of Brand Semiotics, 280-327: kassel university press GmbH. | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11937/62469 | |
| dc.description.abstract |
Myth no.1: What can semiotics teach us about how brands work in an era of highly technologically advanced perspectives such as neuro-marketing? Debunking myth no.1: First and foremost, questions in academic research are hardly ever ... | |
| dc.publisher | kassel university press GmbH | |
| dc.title | Online university branding: A systemic functional social semiotic approach | |
| dc.type | Book Chapter | |
| dcterms.source.startPage | 280 | |
| dcterms.source.endPage | 327 | |
| dcterms.source.title | Handbook of Brand Semiotics | |
| dcterms.source.isbn | 3737600422 | |
| dcterms.source.chapter | 11 | |
| curtin.department | School of Education | |
| curtin.accessStatus | Fulltext not available |
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