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Hesitators – a new consumer type?

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Authors
Zorn, Steffen
Murphy, J.
Date
2011
Type
Conference Paper

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Citation
Zorn, S. and Murphy, J. 2011. Hesitators – a new consumer type?, in Jeff Nesler (ed), Direct/Interactive Marketing Research Summit, Oct 1 2011. Boston, USA: Direct Marketing Educational Foundation.
Source Title
Direct/interactive marketing research summit proceedings
Source Conference
Direct/Interactive Marketing Research Summit
School
School of Marketing
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