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dc.contributor.authorZorn, Steffen
dc.contributor.authorMurphy, J.
dc.contributor.editorJeff Nesler
dc.identifier.citationZorn, S. and Murphy, J. 2011. Hesitators – a new consumer type?, in Jeff Nesler (ed), Direct/Interactive Marketing Research Summit, Oct 1 2011. Boston, USA: Direct Marketing Educational Foundation.
dc.publisherDirect Marketing Educational Foundation
dc.titleHesitators – a new consumer type?
dc.typeConference Paper
dcterms.source.titleDirect/interactive marketing research summit proceedings
dcterms.source.seriesDirect/interactive marketing research summit proceedings
dcterms.source.conferenceDirect/Interactive Marketing Research Summit
dcterms.source.conference-start-dateOct 1 2011
dcterms.source.conferencelocationBoston, USA
curtin.departmentSchool of Marketing
curtin.accessStatusFulltext not available

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