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Cross-buying After Product Failure Recovery? Depends on How You Feel about It

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Umashankar, N.
Srinivasan, R.
Parker, Jeffrey
Date
2016
Type
Journal Article

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Umashankar, N. and Srinivasan, R. and Parker, J. 2016. Cross-buying After Product Failure Recovery? Depends on How You Feel about It. Journal of Marketing Theory and Practice. 24 (1): pp. 1-22.
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Journal of Marketing Theory and Practice
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School of Marketing
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