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dc.contributor.authorUmashankar, N.
dc.contributor.authorSrinivasan, R.
dc.contributor.authorParker, Jeffrey
dc.date.accessioned2018-02-01T05:24:58Z
dc.date.available2018-02-01T05:24:58Z
dc.date.created2018-02-01T04:49:22Z
dc.date.issued2016
dc.identifier.citationUmashankar, N. and Srinivasan, R. and Parker, J. 2016. Cross-buying After Product Failure Recovery? Depends on How You Feel about It. Journal of Marketing Theory and Practice. 24 (1): pp. 1-22.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/62647
dc.identifier.doi10.1080/10696679.2016.1089761
dc.publisherTaylor and Franis
dc.titleCross-buying After Product Failure Recovery? Depends on How You Feel about It
dc.typeJournal Article
dcterms.source.volume24
dcterms.source.number1
dcterms.source.startPage1
dcterms.source.endPage22
dcterms.source.issn1069-6679
dcterms.source.titleJournal of Marketing Theory and Practice
curtin.departmentSchool of Marketing
curtin.accessStatusFulltext not available


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