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Introduction to business-to-business marketing management: Strategies, cases, and solutions

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Authors
Glynn, M.
Woodside, Arch
Date
2012
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Book Chapter
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Citation
Glynn, M. and Woodside, A. 2012. Introduction to business-to-business marketing management: Strategies, cases, and solutions. In Business-to-Business Marketing Management: Strategies, Cases, and Solutions, 1-9. UK: Emerald.
Source Title
Business-to-Business Marketing Management: Strategies, Cases, and Solutions
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Department
School of Marketing