View Item 

Introduction to business-to-business marketing management: Strategies, cases, and solutions

Access Status
Fulltext not available
Authors
Glynn, M.
Woodside, Arch
Date
2012
Type
Book Chapter

Metadata
Show full item record
Citation
Glynn, M. and Woodside, A. 2012. Introduction to business-to-business marketing management: Strategies, cases, and solutions. In Business-to-Business Marketing Management: Strategies, Cases, and Solutions, 1-9. UK: Emerald.
Source Title
Business-to-Business Marketing Management: Strategies, Cases, and Solutions
DOI
ISBN
School
School of Marketing
URI
Collection