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Introduction to business-to-business marketing management: Strategies, cases, and solutions

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2012
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Book Chapter

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Glynn, M. and Woodside, A. 2012. Introduction to business-to-business marketing management: Strategies, cases, and solutions. In Business-to-Business Marketing Management: Strategies, Cases, and Solutions, 1-9. UK: Emerald.
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Business-to-Business Marketing Management: Strategies, Cases, and Solutions
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School of Marketing
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