| dc.contributor.author | Glynn, M. | |
| dc.contributor.author | Woodside, Arch | |
| dc.date.accessioned | 2018-02-06T06:14:44Z | |
| dc.date.available | 2018-02-06T06:14:44Z | |
| dc.date.created | 2018-02-06T05:50:00Z | |
| dc.date.issued | 2012 | |
| dc.identifier.citation | Glynn, M. and Woodside, A. 2012. Introduction to business-to-business marketing management: Strategies, cases, and solutions. In Business-to-Business Marketing Management: Strategies, Cases, and Solutions, 1-9. UK: Emerald. | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11937/63006 | |
| dc.identifier.doi | 10.1108/S1069-0964(2012)0000018006 | |
| dc.publisher | Emerald | |
| dc.title | Introduction to business-to-business marketing management: Strategies, cases, and solutions | |
| dc.type | Book Chapter | |
| dcterms.source.volume | 18 | |
| dcterms.source.startPage | 1 | |
| dcterms.source.endPage | 9 | |
| dcterms.source.title | Business-to-Business Marketing Management: Strategies, Cases, and Solutions | |
| dcterms.source.isbn | 9781780525761 | |
| dcterms.source.place | UK | |
| dcterms.source.chapter | 5 | |
| curtin.department | School of Marketing | |
| curtin.accessStatus | Fulltext not available | |
