Business strategies for enhancing quality of life in the later years
MetadataShow full item record
As the earth’s population ages, businesses globally need to become more attuned to the needs of older consumers. This chapter emphasizes the importance of understanding the factors that enhance well-being in later life, and suggests strategies that can be adopted by marketers to assist consumers achieve this objective. This emphasis on developing strategies that enhance well-being entails a change in philosophy, involving a more holistic approach to marketing that focuses on both profits and enhancing consumer well-being.
Showing items related by title, author, creator and subject.
Krishnan, Gayathri (2011)Transdermal drug delivery is an effective alternative to conventional oral and injectable drug delivery routes. It offers painless and convenient once daily or even once weekly dosing for a variety of clinical indications. ...
Namjoshi, Sarika M (2009)Recent developments in genetic engineering and biotechnology have resulted in anincrease in availability of therapeutic peptides and small anti-cytokines. Oraladministration is inappropriate as these molecules are unstable ...
Kühnapfel, Thorsten (2009)For humans, hearing is the second most important sense, after sight. Therefore, acoustic information greatly contributes to observing and analysing an area of interest. For this reason combining audio and video cues for ...