Business strategies for enhancing quality of life in the later years
| dc.contributor.author | Moschis, G. | |
| dc.contributor.author | Pettigrew, Simone | |
| dc.contributor.editor | Florian Kohlbacher | |
| dc.contributor.editor | Cornelius Herstatt | |
| dc.date.accessioned | 2017-01-30T10:52:13Z | |
| dc.date.available | 2017-01-30T10:52:13Z | |
| dc.date.created | 2014-11-19T01:13:23Z | |
| dc.date.issued | 2011 | |
| dc.identifier.citation | Moschis, G. and Pettigrew, S. 2011. Business strategies for enhancing quality of life in the later years. In The Silver Market Phenomenon (2nd edn): Marketing and Innovation in the Aging Society, ed. F. Kohlbacher, C. Herstatt, 229-237. United States: Springer. | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11937/6333 | |
| dc.description.abstract |
As the earth’s population ages, businesses globally need to become more attuned to the needs of older consumers. This chapter emphasizes the importance of understanding the factors that enhance well-being in later life, and suggests strategies that can be adopted by marketers to assist consumers achieve this objective. This emphasis on developing strategies that enhance well-being entails a change in philosophy, involving a more holistic approach to marketing that focuses on both profits and enhancing consumer well-being. | |
| dc.publisher | Springer | |
| dc.title | Business strategies for enhancing quality of life in the later years | |
| dc.type | Book Chapter | |
| dcterms.source.startPage | 229 | |
| dcterms.source.endPage | 237 | |
| dcterms.source.title | The Silver Market Phenomenon (Second Edition): Marketing and Innovation in the Aging Society | |
| dcterms.source.isbn | 978-3-642-14337-3 | |
| dcterms.source.place | United States | |
| dcterms.source.chapter | 33 | |
| curtin.accessStatus | Fulltext not available |