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    Case-based causal mapping of bad and good decisions

    Access Status
    Fulltext not available
    Authors
    Woodside, Arch
    Date
    2016
    Type
    Book Chapter
    
    Metadata
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    Citation
    Woodside, A. 2016. Case-based causal mapping of bad and good decisions. In Making Tough Decisions Well and Badly: Framing, Deciding, Implementing, Assessing Advances in Business Marketing & Purchasing, 1-17. United Kingdom.
    Source Title
    Making Tough Decisions Well and Badly: Framing, Deciding, Implementing, Assessing Advances in Business Marketing & Purchasing
    DOI
    10.1108/S1069-096420160000024001
    ISBN
    1069-0964
    School
    School of Marketing
    URI
    http://hdl.handle.net/20.500.11937/63493
    Collection
    • Curtin Research Publications
    Abstract

    Copyright © 2016 by Emerald Group Publishing Limited.This chapter applies Axelrod's (1976) and Huff's (Huff, A. S. (1990). Mapping strategic thought. In A. S. Huff (Ed.), Mapping strategic thought (pp. 88-115). Chichester: Wiley; Jenkins & Huff, 2002) approach to mapping strategic thought (causal mapping) to (1) categorize how manufacturers of new fast moving consumer goods (FMCGs) may respond to environmental feedback to their decisions and (2) assess the effectiveness of alternative implemented decisions in assisting organizational growth. The manufacturing of new FMCGs requires timely product modifications in the assumptions of entrepreneur thinking in response to environmental responses/non-responses to decisions/actions of the manufacturing enterprise. A detailed example of causal mapping analysis is presented for a manufacturing entrepreneurial case study; the example covers processes linking events, decisions, and activities in business start-up, growth, and failure of the enterprise. The chapter closes by suggesting that causal mapping analysis is a valuable tool for advancing theory construction from case study research. The chapter provides a research plan for future reports applying causal mapping in retailing entrepreneur studies.

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