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dc.contributor.authorWoodside, Arch
dc.date.accessioned2018-02-06T06:17:38Z
dc.date.available2018-02-06T06:17:38Z
dc.date.created2018-02-06T05:50:00Z
dc.date.issued2016
dc.identifier.citationWoodside, A. 2016. Case-based causal mapping of bad and good decisions. In Making Tough Decisions Well and Badly: Framing, Deciding, Implementing, Assessing Advances in Business Marketing & Purchasing, 1-17. United Kingdom.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/63493
dc.identifier.doi10.1108/S1069-096420160000024001
dc.description.abstract

Copyright © 2016 by Emerald Group Publishing Limited.This chapter applies Axelrod's (1976) and Huff's (Huff, A. S. (1990). Mapping strategic thought. In A. S. Huff (Ed.), Mapping strategic thought (pp. 88-115). Chichester: Wiley; Jenkins & Huff, 2002) approach to mapping strategic thought (causal mapping) to (1) categorize how manufacturers of new fast moving consumer goods (FMCGs) may respond to environmental feedback to their decisions and (2) assess the effectiveness of alternative implemented decisions in assisting organizational growth. The manufacturing of new FMCGs requires timely product modifications in the assumptions of entrepreneur thinking in response to environmental responses/non-responses to decisions/actions of the manufacturing enterprise. A detailed example of causal mapping analysis is presented for a manufacturing entrepreneurial case study; the example covers processes linking events, decisions, and activities in business start-up, growth, and failure of the enterprise. The chapter closes by suggesting that causal mapping analysis is a valuable tool for advancing theory construction from case study research. The chapter provides a research plan for future reports applying causal mapping in retailing entrepreneur studies.

dc.titleCase-based causal mapping of bad and good decisions
dc.typeBook Chapter
dcterms.source.volume24
dcterms.source.startPage1
dcterms.source.endPage17
dcterms.source.titleMaking Tough Decisions Well and Badly: Framing, Deciding, Implementing, Assessing Advances in Business Marketing & Purchasing
dcterms.source.isbn1069-0964
dcterms.source.placeUnited Kingdom
dcterms.source.chapter5
curtin.departmentSchool of Marketing
curtin.accessStatusFulltext not available


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