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    Brand-Consumer Storytelling Theory and Research: Introduction to a Psychology & Marketing Special Issue

    Access Status
    Fulltext not available
    Authors
    Woodside, Arch
    Date
    2010
    Type
    Journal Article
    
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    Citation
    Woodside, A. 2010. Brand-Consumer Storytelling Theory and Research: Introduction to a Psychology & Marketing Special Issue. Psychology & Marketing. 27 (6): pp. 531-540.
    Source Title
    Psychology & Marketing
    DOI
    10.1002/mar.20342
    ISSN
    0742-6046
    URI
    http://hdl.handle.net/20.500.11937/6431
    Collection
    • Curtin Research Publications
    Abstract

    This introduction reviews core principles of storytelling theory. The article explains basic propositions of good storytelling. A brief summary of each of the six articles that follow appears. The article extends a note of appreciation to the members of the special editorial board for this issue and to Rajan Nataraajan.

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