Brand-Consumer Storytelling Theory and Research: Introduction to a Psychology & Marketing Special Issue
| dc.contributor.author | Woodside, Arch | |
| dc.date.accessioned | 2017-01-30T10:53:02Z | |
| dc.date.available | 2017-01-30T10:53:02Z | |
| dc.date.created | 2014-07-10T20:00:26Z | |
| dc.date.issued | 2010 | |
| dc.identifier.citation | Woodside, A. 2010. Brand-Consumer Storytelling Theory and Research: Introduction to a Psychology & Marketing Special Issue. Psychology & Marketing. 27 (6): pp. 531-540. | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11937/6431 | |
| dc.identifier.doi | 10.1002/mar.20342 | |
| dc.description.abstract |
This introduction reviews core principles of storytelling theory. The article explains basic propositions of good storytelling. A brief summary of each of the six articles that follow appears. The article extends a note of appreciation to the members of the special editorial board for this issue and to Rajan Nataraajan. | |
| dc.publisher | John Wiley & Sons | |
| dc.title | Brand-Consumer Storytelling Theory and Research: Introduction to a Psychology & Marketing Special Issue | |
| dc.type | Journal Article | |
| dcterms.source.volume | 27 | |
| dcterms.source.number | 6 | |
| dcterms.source.startPage | 531 | |
| dcterms.source.endPage | 540 | |
| dcterms.source.issn | 0742-6046 | |
| dcterms.source.title | Psychology & Marketing | |
| curtin.department | ||
| curtin.accessStatus | Fulltext not available |