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dc.contributor.authorJones, Tod
dc.contributor.authorWood, David
dc.contributor.authorCatlin, James
dc.contributor.authorNorman, B.
dc.contributor.editorIan McDonnell
dc.contributor.editorSimone Grabowski
dc.contributor.editorRoger March
dc.identifier.citationJones, T. and Wood, D. and Catlin, J. and Norman, B. 2007. Determinants of Spending of Whale Shark Tour Participants, in McDonnell, I. and Grabowski, S. and March, R. (ed), Tourism: Past Achievements, Future Challenges, Feb 11-14 2007, pp. 1295-1300. Manly, Sydney, Australia: University of Technology, Sydney.

Whale shark tourism is an icon industry in Western Australia. In 2006, Whale shark tour participants spent $6.0 million in the Ningaloo Coast region of Western Australia and added between $2.4 million and $4.6 million to the regional economy in direct expenditure (Catlin, Jones, Norman, & Wood, forthcoming). Most whale shark tours take place before the peak tourist season in the region, reducing the effects of seasonality in a remote regional location that is becoming increasingly reliant on tourism. However, no research to date has been conducted on the determinants of whale shark tour participants’ (henceforth, participants) expenditure. Such research can be used to increase the spending of participants and in marketing. In order to identify the determinants of expenditure amongst tour participants, we carried out two sets of regression analysis, one for daily spend and another for total expenditure in the region. The data analysed here was collected through a survey distributed to participants between April and June, 2006. The results here are preliminary and will be augmented with further analysis.

dc.publisherUniversity of Technology, sydney
dc.titleDeterminants of Spending of Whale Shark Tour Participants
dc.typeConference Paper
dcterms.source.titleProceedings of the 17th Annual CAUTHE Conference.
dcterms.source.seriesProceedings of the 17th Annual CAUTHE Conference.
dcterms.source.conferenceTourism: Past Achievements, Future Challenges
dcterms.source.conference-start-dateFeb 11 2007
dcterms.source.conferencelocationManly, Sydney, Australia
dcterms.source.placeSydney, Australia
curtin.departmentHumanities-Faculty Office
curtin.accessStatusFulltext not available

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