Tourist satisfaction and subjective well-being: An index approach
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The purpose of this research is to propose an index approach to study the impact of travel experience on tourists' satisfaction and the further impact on their sense of well-being. Based on the latest development of tourist satisfaction research, that is, the tourist satisfaction indices, this innovative study further extends the two-stage framework of tourist travel experiences to account for subjective well-being and subsequently calculates a tourist well-being index. A questionnaire with 496 respondents was used, which focused on four service sectors' tourist satisfaction indices. From this, a destination overall tourist satisfaction index and a tourist well-being index were produced using the results of structural equation modelling. Some key findings include the higher the impact of the trip on tourist's sense of well-being the higher the loyalty towards the destination. Different cultures had different results concerning the trip experiences (satisfaction) and the impact of the latter on their subjective well-being. Group travellers also had a significantly more positive experience compared with solo travellers. A new innovative indices system capturing tourist satisfaction and its causes and outcomes, in particular its impact on tourist's subjective well-being, was developed. This research therefore extends work done on the impact of tourist experience and quality of life/subjective well-being.
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