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Demystifying the Rise of Spiritual Brands in Emerging Markets: Impact of Religiosity, Spirituality and Materialism on Consumer Demand

Access Status
Open access
Authors
Sardana, D.
Gupta, N.
Sharma, Piyush
Arli, D.
Date
2018
Type
Conference Paper

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Citation
Sardana, D. and Gupta, N. and Sharma, P. and Arli, D. 2018. Demystifying the Rise of Spiritual Brands in Emerging Markets: Impact of Religiosity, Spirituality and Materialism on Consumer Demand, in Proceedings of the American Marketing Association (AMA) Annual Academic Conference, 2018.
Source Conference
American Marketing Association (AMA) Annual Academic Conference
School
School of Marketing
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