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Demystifying the Rise of Spiritual Brands in Emerging Markets: Impact of Religiosity, Spirituality and Materialism on Consumer Demand

dc.contributor.authorSardana, D.
dc.contributor.authorGupta, N.
dc.contributor.authorSharma, Piyush
dc.contributor.authorArli, D.
dc.date.accessioned2018-06-29T12:28:20Z
dc.date.available2018-06-29T12:28:20Z
dc.date.created2018-06-29T12:08:39Z
dc.date.issued2018
dc.identifier.citationSardana, D. and Gupta, N. and Sharma, P. and Arli, D. 2018. Demystifying the Rise of Spiritual Brands in Emerging Markets: Impact of Religiosity, Spirituality and Materialism on Consumer Demand, in Proceedings of the American Marketing Association (AMA) Annual Academic Conference, 2018.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/69086
dc.titleDemystifying the Rise of Spiritual Brands in Emerging Markets: Impact of Religiosity, Spirituality and Materialism on Consumer Demand
dc.typeConference Paper
dcterms.source.conferenceAmerican Marketing Association (AMA) Annual Academic Conference
dcterms.source.placeBoston, USA
curtin.departmentSchool of Marketing
curtin.accessStatusOpen access
curtin.contributor.orcidSharma, Piyush [0000-0002-6953-3652]


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