Getting the best out of data for open access monograph presses: A case study of UCL Press
MetadataShow full item record
© 2018 The Author(s). Learned Publishing © 2018 ALPSP. This study of UCL Press sought to identify the extent to which data available to open access (OA) monograph presses can be combined with low-cost analysis tools to provide insight into development and strategy. An additional goal was identifying practical steps that monograph publishers can take to ensure that they make the most of the data they have access to. The project team carried out an analysis of downloaded figures from platforms providing access to UCL Press monograph titles, social media activity, and sales patterns. Patterns of engagement with the books were cross-referenced against key marketing and dissemination events in order to identify relationships between marketing approaches and awareness or use of a title. This study shows that it is possible to gain valuable insights into the uses of OA books by collating and analysing usage and social media data. It also identifies a series of relatively straightforward steps that can be taken by presses to maximize the richness of the data captured. These include proactively gathering and storing data; providing best practice advice to those engaging in promotion, particularly when promotion is via social media; and making it easier to track specific efforts to publicize books by using tagged links.
Showing items related by title, author, creator and subject.
Ozaygen, Alkim ; Montgomery, Lucy; Neylon, Cameron; Wilson, Katie; Hosking, Richard; Huang, Karl (2020)This paper reports on a study of social media events relating to 28 Open Access (OA) monographs, published between 2014 and 2015. As with citations (Cronin 1981) social media events represent the frozen footprints of the ...
Montgomery, Lucy; Neylon, C.; Ozaygen, A.; Saunders, N.; Pinter, F. (2018)This report explores the extent to which Open Access (OA) specialist scholarly books can be seen by the communities that might make use of them. It also identifies the key challenges that will need to be tackled in order ...
Trajectories of psychological distress after prison release: Implications for mental health service need in ex-prisonersThomas, E.; Spittal, M.; Heffernan, E.; Taxman, F.; Alati, Rosa; Kinner, S. (2016)© Cambridge University Press 2015. Background Understanding individual-level changes in mental health status after prison release is crucial to providing targeted and effective mental health care to ex-prisoners. We aimed ...