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    Pleasure: An under-utilised ‘P’ in social marketing for healthy eating

    Access Status
    Fulltext not available
    Authors
    Pettigrew, Simone
    Date
    2015
    Type
    Journal Article
    
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    Citation
    Pettigrew, S. 2015. Pleasure: An under-utilised ‘P’ in social marketing for healthy eating. Appetite. 104: pp. 60-69.
    Source Title
    Appetite
    DOI
    10.1016/j.appet.2015.10.004
    School
    School of Psychology and Speech Pathology
    URI
    http://hdl.handle.net/20.500.11937/7167
    Collection
    • Curtin Research Publications
    Abstract

    The escalating obesity crisis has resulted in a wide range of efforts to develop more effective prevention approaches. This review article explores the potential for the concept of food pleasure to take centre stage in social marketing programs that aim to encourage healthy eating. Literature relating to food motivations is reviewed and the various strategic phases involved in developing social marketing programs are outlined in the context of incorporating a food pleasure focus.

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