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dc.contributor.authorPettigrew, Simone
dc.date.accessioned2017-01-30T10:58:08Z
dc.date.available2017-01-30T10:58:08Z
dc.date.created2015-12-10T04:25:57Z
dc.date.issued2015
dc.identifier.citationPettigrew, S. 2015. Pleasure: An under-utilised ‘P’ in social marketing for healthy eating. Appetite. 104: pp. 60-69.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/7167
dc.identifier.doi10.1016/j.appet.2015.10.004
dc.description.abstract

The escalating obesity crisis has resulted in a wide range of efforts to develop more effective prevention approaches. This review article explores the potential for the concept of food pleasure to take centre stage in social marketing programs that aim to encourage healthy eating. Literature relating to food motivations is reviewed and the various strategic phases involved in developing social marketing programs are outlined in the context of incorporating a food pleasure focus.

dc.publisherElsevier BV
dc.titlePleasure: An under-utilised ‘P’ in social marketing for healthy eating
dc.typeJournal Article
dcterms.source.volumeIn press, available online 9 Oct 2015
dcterms.source.titleAppetite
curtin.departmentSchool of Psychology and Speech Pathology
curtin.accessStatusFulltext not available


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