Show simple item record

dc.contributor.authorPettigrew, Simone
dc.identifier.citationPettigrew, S. 2015. Pleasure: An under-utilised ‘P’ in social marketing for healthy eating. Appetite. 104: pp. 60-69.

The escalating obesity crisis has resulted in a wide range of efforts to develop more effective prevention approaches. This review article explores the potential for the concept of food pleasure to take centre stage in social marketing programs that aim to encourage healthy eating. Literature relating to food motivations is reviewed and the various strategic phases involved in developing social marketing programs are outlined in the context of incorporating a food pleasure focus.

dc.publisherElsevier BV
dc.titlePleasure: An under-utilised ‘P’ in social marketing for healthy eating
dc.typeJournal Article
dcterms.source.volumeIn press, available online 9 Oct 2015
curtin.departmentSchool of Psychology and Speech Pathology
curtin.accessStatusFulltext not available

Files in this item


There are no files associated with this item.

This item appears in the following Collection(s)

Show simple item record