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    Who Are You Writing for? Differences in Response to Blog Design Between Scientists and Nonscientists

    Access Status
    Fulltext not available
    Authors
    Gardiner, A.
    Sullivan, Miriam
    Grand, A.
    Date
    2018
    Type
    Journal Article
    
    Metadata
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    Citation
    Gardiner, A. and Sullivan, M. and Grand, A. 2018. Who Are You Writing for? Differences in Response to Blog Design Between Scientists and Nonscientists. Science Communication. 40 (1): pp. 109-123.
    Source Title
    Science Communication
    DOI
    10.1177/1075547017747608
    ISSN
    1075-5470
    URI
    http://hdl.handle.net/20.500.11937/72142
    Collection
    • Curtin Research Publications
    Abstract

    © 2018, © The Author(s) 2018. Science blogs have been advocated as potential mediators between science and nonscientist readers; however, they are mostly read by other scientists, with little research on how blogs can be made more appealing for nonscientists. We compared four possible treatments of a science blog post (text-only, humor, images and video). Nonscientists recalled more information when images were included compared to humor, while scientists performed worse with text-only than with video. Nonscientists enjoyed the images treatment most, while scientists preferred the video treatment. Adding images to blog posts is recommended as an easy method of increasing recall and enjoyment among readers.

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