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    Knowing Me, Knowing You

    Access Status
    Fulltext not available
    Authors
    Carr, A.
    Grand, A.
    Sullivan, Miriam
    Date
    2017
    Type
    Journal Article
    
    Metadata
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    Citation
    Carr, A. and Grand, A. and Sullivan, M. 2017. Knowing Me, Knowing You. Science Communication. 39 (6): pp. 771-781.
    Source Title
    Science Communication
    DOI
    10.1177/1075547017736891
    ISSN
    1075-5470
    URI
    http://hdl.handle.net/20.500.11937/72518
    Collection
    • Curtin Research Publications
    Abstract

    © 2017, © The Author(s) 2017. To engage effectively, it is important to understand audiences’ values, attitudes, and background knowledge. Given that researchers are increasingly expected to be responsible for public engagement, we conducted a small study into their perceptions of publics’ scientific knowledge. Our data show researchers feel public engagement is important and their particular field is not difficult to understand. However, our participants appeared to rely on guesswork when estimating public knowledge and to underestimate positive public attitudes toward science. We suggest if researchers develop a more accurate sense of audiences’ knowledge and attitudes they will be able to engage more effectively and efficiently.

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