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Embracing asymmetric reality and displacing symmetric theory/testing

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Authors
De Villiers, R.
Woodside, Arch
Date
2018
Type
Journal Article

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De Villiers, R. and Woodside, A. 2018. Embracing asymmetric reality and displacing symmetric theory/testing. Australasian Marketing Journal.
Source Title
Australasian Marketing Journal
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School of Marketing
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