Embracing asymmetric reality and displacing symmetric theory/testing
| dc.contributor.author | De Villiers, R. | |
| dc.contributor.author | Woodside, Arch | |
| dc.date.accessioned | 2018-12-13T09:16:07Z | |
| dc.date.available | 2018-12-13T09:16:07Z | |
| dc.date.created | 2018-12-12T02:47:11Z | |
| dc.date.issued | 2018 | |
| dc.identifier.citation | De Villiers, R. and Woodside, A. 2018. Embracing asymmetric reality and displacing symmetric theory/testing. Australasian Marketing Journal. | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11937/73317 | |
| dc.identifier.doi | 10.1016/j.ausmj.2018.10.006 | |
| dc.publisher | Elsevier | |
| dc.title | Embracing asymmetric reality and displacing symmetric theory/testing | |
| dc.type | Journal Article | |
| dcterms.source.issn | 1441-3582 | |
| dcterms.source.title | Australasian Marketing Journal | |
| curtin.department | School of Marketing | |
| curtin.accessStatus | Fulltext not available |
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