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Gender differences in the customer response to retail loyalty cards: Findings from supermarkets in the UK

Access Status
Open access
Authors
Ueno, A.
Sharma, Piyush
Date
2018
Type
Conference Paper

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Citation
Ueno, A. and Sharma, Piyush. 2018. Gender differences in the customer response to retail loyalty cards: Findings from supermarkets in the UK. In AMA SERVSIG 2018: Opportunities for Services in a Challenging World, 14-16 June, 2018, IÉSEG School of Management, Paris, France. American Marketing Association.
Source Conference
American Marketing Association (AMA) SERVSIG Conference
Additional URLs
Faculty
Faculty of Business and Law
School
School of Marketing
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