Gender differences in the customer response to retail loyalty cards: Findings from supermarkets in the UK

dc.contributor.author	Ueno, A.
dc.contributor.author	Sharma, Piyush
dc.date.accessioned	2019-03-24T02:41:39Z
dc.date.available	2019-03-24T02:41:39Z
dc.date.issued	2018
dc.identifier.citation	Ueno, A. and Sharma, Piyush. 2018. Gender differences in the customer response to retail loyalty cards: Findings from supermarkets in the UK. In AMA SERVSIG 2018: Opportunities for Services in a Challenging World, 14-16 June, 2018, IÉSEG School of Management, Paris, France. American Marketing Association.
dc.identifier.uri	http://hdl.handle.net/20.500.11937/75087
dc.relation.uri	https://www.ieseg.fr/en/events/10th-ama-servsig/
dc.title	Gender differences in the customer response to retail loyalty cards: Findings from supermarkets in the UK
dc.type	Conference Paper
dcterms.source.conference	American Marketing Association (AMA) SERVSIG Conference
dcterms.source.conference-start-date	14 Jun 2018
dcterms.source.conferencelocation	Paris, France
dcterms.source.place	Paris, France
dc.date.updated	2019-03-24T02:41:38Z
curtin.department	School of Marketing
curtin.accessStatus	Open access
curtin.faculty	Faculty of Business and Law
curtin.contributor.orcid	Sharma, Piyush [0000-0002-6953-3652]
curtin.contributor.researcherid	Sharma, Piyush [D-3562-2012]
dcterms.source.conference-end-date	16 Jun 2018
curtin.contributor.scopusauthorid	Sharma, Piyush [26434453900]