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Exploring the Role of Brand Equity and R&D as Drivers of Product Innovation and Market Performance

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Authors
Davcik, N.
Sharma, Piyush
Grigoriou, N.
Date
2017
Type
Conference Paper

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Source Conference
2016 Academy of Marketing Science (AMS) World Marketing Congress
DOI
Faculty
Faculty of Business and Law
School
School of Marketing
URI
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