dc.contributor.author | Davcik, N. | |
dc.contributor.author | Sharma, Piyush
| |
dc.contributor.author | Grigoriou, N. | |
dc.contributor.editor | Rossi, P. | |
dc.date.accessioned | 2019-03-24T03:25:27Z | |
dc.date.available | 2019-03-24T03:25:27Z | |
dc.date.issued | 2017 | |
dc.identifier.uri | http://hdl.handle.net/20.500.11937/75106 | |
dc.identifier.doi | 10.1007/978-3-319-47331-4_3 | |
dc.title | Exploring the Role of Brand Equity and R&D as Drivers of Product Innovation and Market Performance | |
dc.type | Conference Paper | |
dcterms.source.startPage | 13 | |
dcterms.source.endPage | 13 | |
dcterms.source.conference | 2016 Academy of Marketing Science (AMS) World Marketing Congress | |
dcterms.source.conference-start-date | 19 Jul 2016 | |
dcterms.source.conferencelocation | Paris, France | |
dc.date.updated | 2019-03-24T03:25:27Z | |
curtin.department | School of Marketing | |
curtin.accessStatus | Fulltext not available | |
curtin.faculty | Faculty of Business and Law | |
curtin.contributor.orcid | Sharma, Piyush [0000-0002-6953-3652] | |
curtin.contributor.researcherid | Sharma, Piyush [D-3562-2012] | |
dcterms.source.conference-end-date | 23 Jul 2016 | |
curtin.contributor.scopusauthorid | Sharma, Piyush [26434453900] | |