Exploring the Role of Brand Equity and R&D as Drivers of Product Innovation and Market Performance

dc.contributor.author	Davcik, N.
dc.contributor.author	Sharma, Piyush
dc.contributor.author	Grigoriou, N.
dc.contributor.editor	Rossi, P.
dc.date.accessioned	2019-03-24T03:25:27Z
dc.date.available	2019-03-24T03:25:27Z
dc.date.issued	2017
dc.identifier.uri	http://hdl.handle.net/20.500.11937/75106
dc.identifier.doi	10.1007/978-3-319-47331-4_3
dc.title	Exploring the Role of Brand Equity and R&D as Drivers of Product Innovation and Market Performance
dc.type	Conference Paper
dcterms.source.startPage	13
dcterms.source.endPage	13
dcterms.source.conference	2016 Academy of Marketing Science (AMS) World Marketing Congress
dcterms.source.conference-start-date	19 Jul 2016
dcterms.source.conferencelocation	Paris, France
dc.date.updated	2019-03-24T03:25:27Z
curtin.department	School of Marketing
curtin.accessStatus	Fulltext not available
curtin.faculty	Faculty of Business and Law
curtin.contributor.orcid	Sharma, Piyush [0000-0002-6953-3652]
curtin.contributor.researcherid	Sharma, Piyush [D-3562-2012]
dcterms.source.conference-end-date	23 Jul 2016
curtin.contributor.scopusauthorid	Sharma, Piyush [26434453900]