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Demystifying Adaptive Selling – Exploring Salesperson Attributes and Service Behaviors

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Authors
Sharma, Piyush
Lo, M.
Date
2015
Type
Conference Paper

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Citation
Sharma, P. and Lo, M. 2014. Demystifying Adaptive Selling – Exploring Salesperson Attributes and Service Behaviors. In 2014 Academy of Marketing Science (AMS) World Marketing Congress: Marketing Challenges in a Turbulent Business Environment, 5-8 Aug 2014, Lima, Peru.
Source Title
Marketing Challenges in a Turbulent Business Environment
Source Conference
2014 Academy of Marketing Science (AMS) World Marketing Congress: Marketing Challenges in a Turbulent Business Environment
DOI
Faculty
Faculty of Business and Law
School
School of Marketing
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