Offshore outsourcing of customer services: What do the consumers think?
Citation
Sharma, P. 2011. Offshore outsourcing of customer services: What do the consumers think? In 2011 AMA Summer Marketing Educators' Conference: Marketing 2011: Delivering Value in Turbulent Times, 5 Aug 2011, San Fransisco, CA.
Source Title
AMA Summer Educators Conference 2011: Delivering Value in Turbulent Times
Source Conference
2011 AMA Summer Marketing Educators' Conference: Marketing 2011: Delivering Value in Turbulent Times
ISBN
Faculty
Faculty of Business and Law
School
School of Marketing