Impulse buying and variety seeking: Two faces of the same coin? Or, maybe not!

Sharma, Piyush; Sivakumaran, B.

75378 Abstract.pdf (13.30Kb)

Access Status

Open access

Authors

Sharma, Piyush

Sivakumaran, B.

Date

2003

Type

Conference Paper

Metadata

Show full item record

Citation

Sharma, P. and Sivakumaran, B. 2013. Impulse buying and variety seeking: Two faces of the same coin? Or, maybe not! In Association for Consumer Research Conference, 9-12 Oct 2003, Toronto, Canada.

Source Conference

Association for Consumer Research Conference

Additional URLs

https://www.acrwebsite.org/web/conferences/north-american-conference.aspx

Faculty

Faculty of Business and Law

School

School of Marketing

URI

http://hdl.handle.net/20.500.11937/75130

Collection

Curtin Research Publications

Abstract

Impulse buying (IB) and variety seeking (VS) are both classified as spontaneous hedonic purchase behaviors influenced by feelings rather than logical thinking (Baumgartner 2002). However, there is little empirical research into their similarities and differences. We address this gap by investigating the association of both these behaviors with relevant consumer traits (consumer impulsiveness, optimum stimulation level and self-monitoring) and situational factors (involvement, product type, time availability and mood).