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dc.contributor.authorSharma, Piyush
dc.contributor.authorSivakumaran, B.
dc.identifier.citationSharma, P. and Sivakumaran, B. 2013. Impulse buying and variety seeking: Two faces of the same coin? Or, maybe not! In Association for Consumer Research Conference, 9-12 Oct 2003, Toronto, Canada.

Impulse buying (IB) and variety seeking (VS) are both classified as spontaneous hedonic purchase behaviors influenced by feelings rather than logical thinking (Baumgartner 2002). However, there is little empirical research into their similarities and differences. We address this gap by investigating the association of both these behaviors with relevant consumer traits (consumer impulsiveness, optimum stimulation level and self-monitoring) and situational factors (involvement, product type, time availability and mood).

dc.titleImpulse buying and variety seeking: Two faces of the same coin? Or, maybe not!
dc.typeConference Paper
dcterms.source.conferenceAssociation for Consumer Research Conference
dcterms.source.conference-start-date9 Oct 2003
dcterms.source.conferencelocationToronto, Canada
dcterms.source.placeToronto, Canada
curtin.departmentSchool of Marketing
curtin.accessStatusOpen access
curtin.facultyFaculty of Business and Law
curtin.contributor.orcidSharma, Piyush [0000-0002-6953-3652]
curtin.contributor.researcheridSharma, Piyush [D-3562-2012]
dcterms.source.conference-end-date12 Oct 2003
curtin.contributor.scopusauthoridSharma, Piyush [26434453900]

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