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Key Parameters in Identifying Cost of Spam 2.0

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Open access
Authors
Ridzuan, Farida
Potdar, Vidyasagar
Talevski, Alex
Smyth, William
Date
2010
Type
Conference Paper

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Ridzuan, F. and Potdar, V. and Talevski, A. and Smyth, W.F. 2010. Key Parameters in Identifying Cost of Spam 2.0, in Rahayu, W. and Xhafa, F. and Denko, M. (ed), IEEE 24th International Conference on Advanced Information Networking and Applications (AINA 2010), Apr 20 2010, pp. 789-796. Perth, WA: IEEE.
Source Title
Proceedings of the IEEE 24th international conference on advanced information networking and applications (AINA 2010)
Source Conference
IEEE 24th International Conference on Advanced Information Networking and Applications (AINA 2010)
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Digital Ecosystems and Business Intelligence Institute (DEBII)
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Abstract

This paper aims to provide an analytical view in estimating the cost of Spam 2.0. For this purpose, the authorsdefine the web spam lifecycle and its associated impact. We also enlisted 5 stakeholders and focused on defining 5 cost calculations using a large collection of references. The cost of web spam then can be calculated with the definition of 13 parameters. Detail explanations of the web spam cost impacts are given with regardsto the main four stakeholders: spammer, application provider, content provider and content consumer. Ongoing research in developing honey spam is also presented in this paper.