Selling volunteering or developing volunteers? Approaches to promoting sports volunteering
MetadataShow full item record
This article considers the balance between promoting volunteering in sport by emphasising the personal rewards to prospective volunteers themselves – the dominant management approach – and promoting it by the long-term development of the values of volunteering. We review the motivations and rewards of sports volunteers and how these can be used to promote volunteering as being a transaction between the volunteer and the organisation. This is contrasted with a lifecourse approach to understanding volunteering, and evidence that an understanding of the value of volunteering can be inculcated that underpins continued volunteering. The two approaches regard potential volunteers respectively as ‘consumers’ and as ‘citizens’. We suggest that a shift to treating volunteers as consumers can lead to volunteering being regarded as transactional. The discussion has implications for volunteering in general – in particular, how it can be promoted in a society where narratives of ‘the consumer’ increasingly dominate over those of ‘the citizen’.
Showing items related by title, author, creator and subject.
A study of the relationships between sport practice and health issues among college students: Effects of gender on eating disorders and substance useDécamps, G.; Gana, K.; Hagger, Martin; Bruchon-Schweitzer, M.; Boujut, E. (2014)A number of previous studies have focused on the effect of sport practice on eating disorders and substance use. Most of these studies suggest that among students sport practice is related to low levels of health issues ...
'Yes we are inclusive': Examining provision for young people with disabilities in community sport clubsJeanes, R.; Spaaij, R.; Magee, J.; Farquharson, K.; Gorman, Sean; Lusher, D. (2017)© 2017 Sport Management Association of Australia and New Zealand. The last two decades within Australia have witnessed a range of policies and strategies seeking to promote the inclusion of young people with disabilities ...
Social Sustainability and Volunteering: Broader Contextual Understandings of the Challenges and SolutionsTye, Marian; Costello, Diane (2015)Advocating for socially inclusive perspectives of volunteering, the United Nations Volunteering Report called for broader understandings to inform the field’s limited theoretical notions of volunteerism. In Australia, ...