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dc.contributor.authorNichols, G.
dc.contributor.authorHogg, E.
dc.contributor.authorKnight, Caroline
dc.contributor.authorStorr, R.
dc.date.accessioned2019-05-13T09:33:42Z
dc.date.available2019-05-13T09:33:42Z
dc.date.issued2019
dc.identifier.citationNichols, G. and Hogg, E. and Knight, C. and Storr, R. 2019. Selling volunteering or developing volunteers? Approaches to promoting sports volunteering. Voluntary Sector Review. 10 (1): pp. 3-18.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/75505
dc.description.abstract

This article considers the balance between promoting volunteering in sport by emphasising the personal rewards to prospective volunteers themselves – the dominant management approach – and promoting it by the long-term development of the values of volunteering. We review the motivations and rewards of sports volunteers and how these can be used to promote volunteering as being a transaction between the volunteer and the organisation. This is contrasted with a lifecourse approach to understanding volunteering, and evidence that an understanding of the value of volunteering can be inculcated that underpins continued volunteering. The two approaches regard potential volunteers respectively as ‘consumers’ and as ‘citizens’. We suggest that a shift to treating volunteers as consumers can lead to volunteering being regarded as transactional. The discussion has implications for volunteering in general – in particular, how it can be promoted in a society where narratives of ‘the consumer’ increasingly dominate over those of ‘the citizen’.

dc.languageEnglish
dc.publisherThe Policy Press
dc.subjectvolunteering
dc.subjectSport
dc.subjectSocial capital
dc.subjectParticipation
dc.titleSelling volunteering or developing volunteers? Approaches to promoting sports volunteering
dc.typeJournal Article
dcterms.source.volume10
dcterms.source.number1
dcterms.source.startPage3
dcterms.source.endPage18
dcterms.source.issn2040-8056
dcterms.source.titleVoluntary Sector Review
dc.date.updated2019-05-13T09:33:42Z
curtin.accessStatusFulltext not available


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