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    Consumer testing of the acceptability and effectiveness of front-of-pack food labelling systems for the Australian grocery market

    Access Status
    Open access via publisher
    Authors
    Kelly, B.
    Hughes, C.
    Chapman, K.
    Louie, J.
    Dixon, H.
    Crawford, J.
    King, L.
    Daube, Mike
    Slevin, Terry
    Date
    2009
    Type
    Journal Article
    
    Metadata
    Show full item record
    Citation
    Kelly, Bridget and Hughes, Clare and Chapman, Kathy and Louie, Jimmy Chun-Yu and Dixon, Helen and Crawford, Jennifer and King, Lesley and Daube, Mike and Slevin, Terry. 2009. Consumer testing of the acceptability and effectiveness of front-of-pack food labelling systems for the Australian grocery market. Health Promotion International. 24 (2): pp. 120-129.
    Source Title
    Health Promotion International
    DOI
    10.1093/heapro/dap012
    ISSN
    09574824
    Faculty
    Faculty of Health Sciences
    Public Health Advocacy Institute of WA (PHAIWA)
    URI
    http://hdl.handle.net/20.500.11937/7565
    Collection
    • Curtin Research Publications
    Abstract

    The placement of nutrition information on the front of food packages has been proposed as a method of providing simplified and visible nutrition information. This study aimed to determine the most acceptable and effective front-of-pack food labelling system for Australian consumers. Consumers' preferences and ability to compare the healthiness of mock food products were assessed for different front-of-pack labelling systems. Four systems were tested, including two variations of the Percentage Daily Intake system (Monochrome %DI and Colour-Coded %DI), which displays the proportion of daily nutrient contribution that a serve of food provides; and two variations of the Traffic Light (TL) system (Traffic Light and Traffic Light + Overall Rating), which uses colour-coding to indicate nutrient levels. Intercept surveys with 790 consumers were conducted, where each participant was exposed to a single labelling system for performance testing. Participants indicated strong support for the inclusion of nutrient information on total fat, saturated fat, sugar and sodium on the front of packages, and a consistent labelling format across all products. Using the TL system, participants were five times more likely to identify healthier foods compared with the Monochrome %DI system [odds ratio (OR) = 5.18; p < 0.001], and three times more likely compared with the Colour-Coded %DI system (OR = 3.01; p < 0.05). Consumers supported the introduction of consistent front-of-pack food labelling. The TL system was the most effective in assisting consumers to identify healthier foods. Mandatory TL labelling regulations are recommended to assist consumers in making healthy food choices.

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