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Product Innovation ‐ Key to Marketing Success? Some Lessons from FMCG Firms in Europe

Access Status
Open access via publisher
Authors
Sharma, Piyush
Date
2015
Type
Conference Paper

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Citation
Sharma, P. 2015. Product Innovation ‐ Key to Marketing Success? Some Lessons from FMCG Firms in Europe. In: Fifth SGBED Research Symposium, 10th Dec 2015, Nanjing, China.
Source Conference
Fifth SGBED Research Symposium
Additional URLs
Faculty
Faculty of Business and Law
School
School of Marketing
URI
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